English Photoworks
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A gorgeous reflexology website | Bath web designer

Reflexology for everyone

Reflexology for everyone

Design and web development for Valerie's reflexology practice.

As well as playing a big part in English Photoworks, Valerie is also a qualified practitioner of reflexology. Reflexology is a complementary treatment centred on the feet, and is a system of massage used to treat illness and relieve tension. It is based on the theory that there are reflex points on the hands, feet and head linked to all parts of the body.

Valerie's practice is based both at home and at a local osteopathy centre specialising in complementary therapies. Valerie qualified to practice after training with the Bayly School of Reflexology, which is the official teaching body of the British Reflexology Association.


Valerie's brand identity appeals primarily (though not exclusively) to women with an interest in complementary therapies, organic & natural beauty/cosmetic products, and general health & wellbeing.

Colour palette

The soft and balanced colour palette helps to ground Valerie's brand identity - we selected a delicate and earthy palette to emphasise the feminine design. The lavender used in the logo reflects the significance of the lavender plant in complementary therapies.


The logo combines a hand-drawn watercolour design combined with lavender lettering.

Web design

We built Valerie a fully custom Squarespace site, complete with custom CSS and beautiful photography, to link together the various facets of her branding. With functionality our priority, the site features parallax scrolling, horizontal summary blocks to highlight feedback from her clients, and a clear explanation of what her services comprise. The key message is that reflexology can help everyone.

Valerie is the owner of a very powerful domain name in her industry: reflexology.me. Check out her beautiful new site here.