5 books on marketing you should check out
Marketing for small businesses
For many of us who own and run a small business, marketing and advertising can be something of a necessary evil - we know we have to do it, but it detracts from the thing that we love doing (unless you're one of those people who actually loves marketing). People who run creative businesses often don't like the marketing side of the job because it's something we think of as a 'suit job' or a sales issue. Nevertheless, we all have to do it if we want people to notice what we're doing, and that's something that ultimately keeps the gears of our businesses well oiled!
Where to find marketing resources
You'll find all kinds of information online about marketing, some of it useful, some of it not so much. In my experience, even in our digital age, the best marketing advice is to be found in books. The great thing about books is that they are edited and time is taken to make sure the information they contain is correct, at least most of the time! Not everything you read online is from a reputable source (present company excluded!) and with marketing, I think it's worth paying for your information.
So here goes: 5 great books on marketing
Marketing: A Love Story, by Bernadette Jiwa
This is a great blueprint for your business model and poses a number of questions any small business owner or entrepreneur should be asking. Also contains lots of practical ways you can use to build your customer base.
Worth Every Penny, by Sarah Petty
Great advice for people who run a 'boutique' business offering a premium product or service.
The $100 Startup, by Chris Guillebeau
An inspirational book about changing the way you work and doing something you love.
Duct Tape Marketing, by John Jantsch
A book about how to control your marketing reach online. Everyone is an expert in something, and you can use content marketing as a way of driving customers to your business.
Rain Making, by Ford Harding
This is a book about selling, and how to become good at it. Lots of practical advice about how to keep your business afloat and make a go of it.
